Brendan Lutes has built a career around the Ansel Adams quote, “You don’t take a photograph, you make it.” Lutes’ passion for photography, cinematography, and art are all based not on the idea of simply capturing a moment, but creating it. He believes that if you’re doing what you love, the quality of your work will speak for itself, and no matter what the project is, Lutes puts in the time, care, and effort to provide his clients with the best possible finished product.

Before turning to directing and cinematography, Brendan was the Photo Editor of TransWorld Motocross. After over 10 years of working as a magazine editor in the action sports industry, Lutes made the leap from news media to motion. Since then, he has worked on countless high-end productions in television, commercials, and feature films. With a broad base of skills and experience, Brendan is just as talented operating a camera as he is piloting a drone, using this wealth of well-rounded techniques to inform his approach as a director. 

Lutes has worked with networks like NBC, ABC, BBC, Discovery Channel, Fox Sports, and more, most recently directing high-end projects for the vineyards of Paso Robles, CA and the Italian motorcycle manufacturer Aprilia. 


“You don’t take a photograph, you make it.” -Ansel Adams